On August 18, 2020, the health care and living Professional Committee of Zhejiang elderly service industry association was established in Jiaxing. Industry insiders said that this is a major event in the elderly service industry in Zhejiang Province, which indicates that 'health care and living' and 'migratory bird care' will enter ordinary people's homes as a system.
At the founding ceremony, Xu Hongdao, former vice chairman of the Zhejiang Provincial Committee of the Chinese people's Political Consultative Conference, awarded the license to the special committee for health care and living. Xu Jiazeng, President of the Zhejiang Provincial Association of elderly service industry, and Ma Guangwu, consultant of the association, awarded the license to 'Jiayuan' and 'Yiheyuan' respectively.
Xu Jiazeng, President of Zhejiang elderly service industry association, said in an interview that Zhejiang has beautiful mountains and rivers, numerous places of interest, profound cultural heritage, attractive and nutritious special diet, and is a geomantic treasure land for health care. Over the years, a large number of living and elderly care institutions have been held in various parts of Zhejiang Province, with beautiful environment, advanced facilities and perfect supporting facilities, attracting people from home and abroad. But, also appeared the stage bed idle situation, the waste of resources is a pity.
How to give full play to the resource advantages of 'health care and living'? Zhou Wei, the first director of the Special Committee on health care and residence, said that the first batch of elderly care institutions and tourism enterprises to join the special committee were more than 50, including both state-owned and private enterprises, local enterprises in Zhejiang and well-known enterprises in China. They were generally optimistic about the new development opportunities under the background of 'post epidemic era' and 'new infrastructure'. Therefore, the special committee will build an exchange and cooperation platform, do a good job in business training and experience exchange, explore the development of industry service standards and specifications, and constantly improve the scale and service quality of Zhejiang's health care and tourism industry.
Zhejiang is one of the provinces with the highest degree of population aging in China. One in every five people in Zhejiang is over 60 years old, and the proportion of the elderly population is still rising. 'In winter, go to Hainan to Beihai, in summer, go to Beidaihe to Harbin.' This is the dream of many old people.
Xia Xuemin, a researcher of Zhejiang Institute of public policy, said in an interview that how to discover and effectively meet the actual needs of the elderly? How to effectively stimulate and release the vitality and consumption impulse of the elderly in the new era? How to seize the huge market opportunities of 'health care and living' and 'migratory bird pension'? How to implement the provincial Party committee and government's policy of 'happy pension, better in Zhejiang'? How to be the 'model student' of the national pension service under the background of the aging era is the most concerned problem of the industry. Therefore, it's the right time for Zhejiang elderly service association to set up a special committee for health care and living.
(Zhejiang reporter Station of China Daily)